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Gateway Community College

GateWay Community College is one of the ten Maricopa Community Colleges serving metropolitan Phoenix. The majority of GateWay’s students are pursuing technical degrees, such as nursing, health care, automotive, industrial, business, and other occupations. The agency was retained to review GateWay’s entire communications program and reverse a forecasted drop in enrollment. We initiated a new campaign theme “Make your career Move.”  The advertising campaign supported GateWay’s positioning strategy as a fast-track solution to a career and emphasized the concept of speed– a powerful attractor for Gateway’s target audience.

 

CAMPAIGN ELEMENTS
  • Brand strategy
  • Logo redesign
  • Print advertising
  • Broadcast advertising
  • Outdoor advertising
  • Brochure system
  • Catalog
  • Direct mail
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BROCHURE
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CAREER GUIDE
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OUTDOOR ADVERTISING