The can is on the shelf, the brand is in your head.
Your brand is your personality. It lets people know what your company stands for and what it’s about. Strong brands create name recognition, motivate people to act, create loyalty,establish trust, expertise and reliability. Most importantly, brands influence customers to pick your company when they purchase goods and services.
Strategic branding begins with research and a clear understanding of your company’s most important attributes. It includes developing a strong logo and message to convey your company's image. Because branding truly is the building block of marketing, ideally it should come first followed by an integrated marketing campaign.
Your logo may be small but it should be mighty. Your logo is an identifier; it creates brand recognition and symbolizes who you are. Papagalos has strategically developed hundreds of logos. We understand the importance and relevance of this mighty mark.
Your brand is the total experience people have when they encounter your company. It sets your company’s tone, it conveys the promises you make, as well as how you deliver those promises. Every touch point of your business, from a customer phone call to your website and sales materials needs to reinforce your brand.
The strategy behind any brand is to create a compelling idea or proposition that separates your company from the rest of the pack—your brand needs to create an emotional benefit that prompts people into action. Whether you just need to reassess your current brand strategy or start from scratch, we have the depth of experience to craft and deliver your brand identity consistently and effectively.
Strategic brand development involves research. Research helps you solidify your brand’s strengths and weaknesses, your target audiences and your competition. Our research will also delve into your industry, current market conditions and a realistic outlook for future expansion.
This phase includes launching and applying your brand across all touch points within your company. Implementation involves planning, investment and change. Depending on your budget, we can help you phase in your new brand, assist with graphics standards and application. Equally important is employee education. Often employees have more interaction with customers than management. With that said, involving employees in the process is essential to the success of your brand.