Papagalos Strategic Communications Provides Branding for New Client
February 5, 2008

Papagalos Strategic Communications, a full-service Phoenix advertising and branding agency added Calvin Enterprises to its agency roster. Papagalos was retained to create a branding campaign including campaign theme, logo design and collateral materials for their new rainforest attraction, Paradise Earth.

Paradise Earth is designed as a 165,000 sq. ft facility that will feature one of the world’s largest indoor rainforest. The authentic habitat will be home to over 3,000 indigenous, exotic birds, plants and animals. Other planned amenities are exhibits that will showcase innovative ideas on environmental conservation, an approximately 10,000 sq. ft. conference center, movie theater, large café for groups, and gift shop. Site selections are currently under review in metropolitan Phoenix.

Papagalos was hired to develop a campaign theme and logo clearly defining the brand’s connection with the rainforest and to provide a uniform brand experience. “Our firm is excited to work on this remarkable project that will allow people to experience a rainforest right here in Phoenix,” said Nicholas Papagalos, president of Papagalos Strategic Communications.