Public relations influences how a company is perceived. A strategic PR campaign can define your brand, build awareness and inform your target audiences, as well as the media, about what your company does and why your products and services are the best possible solution. PR strengthens your company’s reputation among your stakeholders and is an essential element of an online campaign.
Additional components of public relations include community involvement, philanthropic and special events, internal communication, crisis management, blogs, podcasts, online videos, and social networking.
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