McMillan Group International

INTEGRATED MARKETING CAMPAIGN

Papagalos was retained to handle a complete brand-marketing program for McMillan, an elite, custom fiberglass stocks and custom rifles manufacturer. Papagalos developed a results-driven campaign to sharpen McMillan’s brand as the premium accuracy brand for shooting enthusiasts. Numerous new products haven been successfully launched under the campaign umbrella. McMillan continues to gain momentum, launch new products, and is on pace to double its sales in 2012.

CAMPAIGN ELEMENTS

• Brand positioning strategy
• Redesigned logo and new campaign theme
• Public relations
• Print advertising
• Website
• Social Media
• Online Advertising
• Online Newsletter
• Product Catalogs
• Tradeshow Graphics
• Performance measurement